👀Reels & carousels & lives, oh my—
Step on in, it’s a safe space here.
DOES ANY OF THIS STRIKE A NERVE … ?
You ALREADY feel like you’re creating content 24/7/365. *pant, pant, pant*
You clock hours crafting social content with a relatively short lifespan—hitting that algorithm window moves fast, then byeeee, she’s gone.
Pay-to-play strategies WORK for getting you leads, but c’mon now, isn’t there a way to increase traffic without forking over cash to the ads machine!?!
… If so, then keep reading, because *taps temple knowingly* I’ve got a secret for you.
I LOVE SOCIAL MEDIA. USE IT ON THE REG
OBVI, THERE’S A GOOD CHANCE YOU’RE HERE THANKS TO IT).
Lean in for a little confession:
Social media is NOT the #1 driver of traffic or leads to my lil’ ecosystem of offers.
And I’ve taught 15,698+ entrepreneurs how to make
it their numero uno traffic source, too.
THE PROBLEM IS:
MOST PEOPLE TAKE PINTEREST AT FACE VALUE FOR ITS “MOST LIKELY TO BE MARTHA STEWART” SUPERLATIVE.
BUT—they fail to recognize the traffic waterfall it’s capable of bringing to your business—all on autopilot.
Somewhere between the sweater goals & gallery wall dreams it hits you...
Pinterest isn’t social media. It’s a search engine, ready-made to push traffic to your online content.
^^ That’s exactly why I decided to go all in on Pinterest a few years ago.
Once it lit up my Google Analytics dashboard like a Christmas tree, I started teaching my system to just about anyone who would listen … it got weird there for a bit, ngl.
LIKE ME, FOLKS WERE LOOKING FOR—
A channel that is consistently driving traffic to their website (minus the ad spend)
A set-it-&-forget-it-style strategy that could be tackled in under 1 hour a week
A strategy that specifically targeted 2 things: email subscriber growth & sales growth, because vanity metrics were sooo 2005
and Pinterest fits the bill… to a tee.
people use Pinterest every month.
97% of searches
are unbranded, which means almost all Pinterest users are searching with their goal in mind and open to whoever would be that solution.
have shared that they go to Pinterest first whenever they’re starting a new project.
7x more likely
to influence people in their purchase journey than other social media platforms.
Do you see that?
70% of the WORLD POPULATION
—450 million people, to be exact—
are kickin’ it on Pinterest.
And a majority of them are females ages 25-44 with an average household income of 100k+.
Jeez—twist my arm.
(Don’t know about you, but that’s for sure an ideal client or customer for me.)
Just check out the average lifespan of a post on social media:
“Half of all product orders from a … pin come at least 2.5 months after that product was first pinned.”
Hey-o, that’s a DRAMATICALLY longer life than your 24 hour IG story or your YouTube’s 3 week viewership spike.
Content not only lives longer—but WORKS FOR YOU longer—on Pinterest than any other platform.
Pinterest comes in all “you got a problem, yo, I’ll solve it” when it comes to the gripes most of us feel-
Exhausted from the constant content creation game?
Sweet. Just 6 pieces of intentionally crafted content is enough on Pinterest to last you an entire month of promotion and beyond! The more you set your brand up to generate traffic on autopilot, the more you get to relax a bit on feeling like you have to constantly post.
Maxed out on time & need quick, non-time-suck strategies?
You need only one hour (or less) each week to add YOUR content to Pinterest so that your work can be seen. Pinterest content by nature is more evergreen than ANY other platform.
Itching to increase traffic, but are sick of paying for leads?
Hittin’ you with more stats: 97% of users hop on Pinterest specifically to find solutions … and as discussed, they step onto the platform in more of a spendy mood than an IG or Facebook user.
We spend hours creating content only for it to fall flat after a day or two.
Pins have a much longer lifespan, which means that a well-executed strategy can generate results for several months or years.
Pinterest can help you reach YOUR people—without even lifting a finger to do much more than click “Pin.”
You’re a service provider wondering where your next client contract is going to come from.
Pinterest can help you serve your ideal clients before they ever know your name. Your expertise? Your zone of genius? Probs also your source for a ton of pinnable content that tees you up for a perfect introduction when your ideal clients go looking for the answers YOU can provide.
You’re a content creator whose business revolves around social-media engagement.
I’m not telling you to quit the social media game—100% keep at it. But if you’re creating all that content, wouldn’t it be nice to actually have it reach some NEW folks, too? That’s Pinterest. When you pair Pinterest with your social media efforts—you’re just a step away from being unstoppable.
You’re a product guru with a suite of digital or physical products ready to sell.
Pinterest is just WAITING for you to get in on the game. Marketing products (whether physical or digital) on Pinterest is like tapping into the most powerful personal shopping service, in reverse. When you pin & share your products on Pinterest, you put them on a stage for your ideal customers to find … and purchase!
You’re a podcaster, blogger or YouTuber who’s building an audience and creating a brand around the amazing content you’re putting out into the world.
Um, hi! Every single ONE of my podcast episodes goes onto Pinterest—why? Because I don’t assume everyone knows about me. So when they go searching for the subjects I’m talking about, I want them to find the PERFECT episode of my podcast focused on exactly what they’re looking for. The same goes for your blog (hello recipes!!) and YouTube episodes. Giving people the opportunity to FIND your work in the places their already looking? It’s a golden opportunity if you ask me.
You’re an artist whose gorgeous, brilliant work typically sells itself.
BUT—you’re not a household name (yet!) and you’d love to break out of the local arts festival market to reach a wider audience and grace the walls of more homes across the country … er, world. When you share your art on Pinterest (especially if you offer prints not just originals!) anyone using Pinterest for home decor ideas can find one of YOUR pieces that would look *just perfect* over that one piece of furniture on that one wall in their home. Solving problems left and right, look at you go!
THE HOME EDIT
LIKE THE LADIES OF
tt’s a system.
And one you need to get in on.
Let’s put some strategy behind those pretty boards & pins.
STEP BACK AND GET READY TO READ THE "I FOUND YOU CLICKING AROUND ON PINTEREST" EMAILS.
AS SEEN IN:
Get the 4-STEP, NO-FLUFF PROCESS to drive a waterfall of traffic to your website with the internet’s favorite inspo board … all in under 1 hour a week.
Spend less time and energy juggling strategies that only half work.
Let Pinterest amplify your traffic, growth, and—yes—profits for you …
… so you can get back to doing the parts of your business (and your life) that you love.
The Pinterest Lab is based on the exact traffic & traction techniques I've learned from growing organically on the Internet’s favorite inspo board.
THE PINTEREST LAB!
It’s time to ditch the pressure of “likes”
and “followers” for a platform that doesn’t
require being popular to be profitable.
Learn the process in a day, implement on your own timeline, and set yourself free from the tech and design barriers. I’m handing you done-for-you templates & strategies to make this the easiest shift into growth you’ve ever done for your business.
Wake up to more "I found you from Pinterest" leads (instead of the pay-for-play Facebook ad funnel stress)
Take that traffic & turn it into the paying clients you've been dreaming of
Build out Pinterest graphics fast—without fancy software or a graphic designer
Put automation to work: learn a little internet magic that shuffles out your content when you can’t, so YOU can go serve your clients & customers
Unlock face-palmingly simple ways to analyze your traffic, because the data doesn't lie, my friend—THIS is how I want you to start making Pinterest decisions
Get my step-by-step system
WHILE EVERYONE’S OFF CREATING SOCIAL CONTENT FOR THOSE 15 MIN. OF
FAME, YOU’LL BE PINNING YOURSELF A LONG-GAME TRAFFIC STRATEGY:
WHAT’S INSIDE THE LAB
The ~ideal avatar~ exercise … but make it Pinterest-ified. We’ll kick-off clarifying who exactly you’re wanting to re-pin, click-through, and subscribe—so your site sees a traffic windfall from the RIGHT people.
AT THE END OF THIS MODULE, YOU’LL …
Hit reset on your target market understanding: the Perfect Pinner exercise (Their goals? Pain points? Challenges? Check, check, check.)
Decipher the SEO strategy Pinterest employs & load up your content pillars along with customized, copy/pasteable keyword sets to act as a siren song for your dream customers/clients
Set up a Pinterest-perfect profile + strategize your board with your new understanding of SEO, so your account is giving those first-day-of-school-supplies-ready vibes, before we even start pinning content
Content that Converts
Concoct a wildly easy (dare I say, ~almost~ lazy) strategy for maximizing your content’s traffic driving power. This is the secret to outliving the algorithm that we’re used to on social media platforms.
AT THE END OF THIS MODULE, YOU’LL …
Understand how to strategize your content creation cascade, so you can build a system that makes you only SEEM like you’re everywhere
Watch me take 1 blog & siphon it off into 10+ eye-catching pins (we’re working smarter, not harder, baby—this is your little army of worker bees that acts as a content multiplier)
Unbox The Anatomy of a Perfect Pin Design inside a lesson for my aesthetic lovers—this is your rinse-and-repeat procedure so you can spend < 20 min. building out Pinterest content
Copywrite a Viral-Worthy Pin I’m handing over my recipe for pins that live for YEARS & thousands of saves, down to the perfect title, description, & keywords
Turn Traffic into Trea$ure
Now that we’ve got all the customers & clients coming to the yard thanks to your drool-worthy, “omg-I-MUST-bookmark-this” content, let’s turn ‘em into metrics that matter for small businesses: leads, subscribers, & money in da bank.
AT THE END OF THIS MODULE, YOU’LL …
Track your goal progress & metrics with my Pinterest Analytics Blueprint (key performance indicators, woot!) to measure website traffic, shares, signups, and sales—I’ll even show you how to source Pinterest content from other platforms to blend your marketing efforts & business goal
Got an ecommerce situation? Unwrap a system that scales your sales & see how to invite pinners of the platform and directly to your products—fun fact, nearly 9 in 10 users are on Pinterest to plan purchases (source: business.pinterest.com)
Get ready to get in flow with Pinterest scheduling: the system of weekly & monthly to-dos to set and forget your Pinterest strategy (tbh, this is such a hands-off strategy it kinda feels criminal, but it’s 100% allowed—cross my heart!)
Max-Out Your Results
If you know anything about me, you know I’m obsessed with results. With your Pinterest playbook set, we’ll move into the last piece of the puzzle: the ecosystem of different analytics sources and how to ensure this strategy works OVERTIME and for a LONG time—no matter what the algorithm says.
AT THE END OF THIS MODULE, YOU’LL …
Get traffic DRIPPING onto your website at a steady pace with my Intro to Analytics—so you can know how to duplicate when it’s working, and how to course correct when it’s not.
Understand how to go full scientist & adjust your strategy easily—this IS a lab after all, and I want you to be able to tweak-and-repeat the system & analyze your OWN data (hint: I’m showing you the exact numbers I track to see what’s working—and what’s not)
Figure out how to choose your own analytics adventure by identifying the metrics that best support you and your business goals while learning how to make analytics tracking work for YOU.
THE PINTEREST LAB arms you with the NO-FLUFF, to-the-point roadmap to put your pinning on auto-pilot.
So you're only going to have to spend 30 minutes a week setting up your pins—wild, yeah?
The moment you join, you get instant access to the modules, plus all the updates I throw in when the platform shifts gears on anything.
In fact, we added fresh new content highlighting the newest features and strategies that are working TODAY on the platform.
YOU WON’T FIND THIS INFORMATION ANYWHERE ELSE.
** CAUTION, YOU ARE NOW ENTERING THE BONUS SPLASH-ZONE **
Let’s unleash your incoming traffic waterfall …with a few Bonuses:
Join The Pinterest Lab
DURING THIS LIMITED-TIME ENROLLMENT PERIOD GET ALL 4 MODULES PLUS
The exclusive JK Pinterest Template Kit
Customizable templates to make your own pins with a helpful video tutorial from my friends at Social Squares showing you how to take one piece of content and design 10 different pins.
The JK Keyword Organizer
Keep a copy/pasteable list of proven keywords close as you develop Pinterest content for any and all of your offers.
Create 5 pieces of capstone content to help with searchability & create content to serve your ideal client and help capture qualified leads.
The 10x Blog Positioning Prompt Form
Take ONE blog title and position it in 10 different ways, so you can copy/paste those alternative titles and generate 10 pins for just one piece of content.
A Private Facebook Community
Exclusive access to me and my team in our private Facebook Community where we’ll walk you through the course in 5 weeks with just 20-30 minutes of work a day.
VIP Access to the Jenna Kutcher Pinterest Community on Tailwind
Make your work available to 9,276,667+ potential impressions! (Psssst! Joining The Pinterest Lab is the only way to get access, btw)
^^ Yep, I’m stacking this bad boy out with 6 KEY bonuses on top of the foundational 4-step system. All yours—on the house—when you hop in the lab today.
The Capstone Content Generator
"I feel like I'm in a secret Pinterest club and have a total edge over my competition"
I really loved how easy and step-by step the entire course was and I loved that I have seen concrete results (117k monthly viewers and Pinterest is now the #1 traffic driver to my site!). I am so grateful that Jenna continually updates her courses as the platform changes with fresh strategy. I feel like I'm in a secret Pinterest club and I have a total edge over my competition.
"Pinterest ... is now the number one source of traffic to my website."
I wasn't sure if I had the time to do this consistently, while teaching full- time. Now? I'm consistently blogging and pin 4-5 pins per day. Pinterest is now the number one source of traffic to my websites. I'm generating consistent sales from my art and art resources. I am feeling confident in pursuing my art full time! My Pinterest views, followers and engaged audience continue to increase weekly.
ALISHA ARNOLD - @ALISHAAMBERARNOLD
JACKIE PARTRIDGE - @JACKIEPARTRIDGE_
LOG IN TODAY, SEE RESULTS IN A WEEK:
THE PINTEREST LAB
IS YOURS FOR THE TAKING
here’s how it works:
When you enroll, you get instant access TODAY. Log in to the course
in minutes, start watching through the modules, & apply as you go.
There are 4 core modules that you can work through all in one day,
if you wanted—I busted my booty to trim ‘em down, & all videos are
under 60 minutes.
Tee it up for how YOU like to learn: press play on the video modules
—or just tune into the audio & listen/re-listen as often as you need
while you walk, workout, or multitask.
The course is fully functional on mobile, so you can pull it up
anywhere any time, even on a long commute or while you’re
waiting on your dinner take-out to be ready.
And I’ve got thousands of happy customers to prove it’s just that.
But let’s get down to business & talk money, honey.
THE PROBLEM WITH MOST PINTEREST COURSES OUT THERE?
They stop at the how-to-go-viral stuff.
I … how do I say this politely? …
I care about money in the bank for ya.
I’m not out to make you Pinterest-famous:
Instead? I’m going to show you a roadmap to make back
your investment as soon as you hop inside.
And in my dream life, you’d be sitting at my kitchen table, both of us laptops-out while I show you how my team makes a Pinterest plan happen. But since I’m doing that virtually, teaching you at your own pace and in your own time zone, I’m able to pull that price down—way down—at a payment that works for you.
Turn your hard-won work into pinnable bait & an automated traffic system.
When you enroll today
you’ll click open your membership link to access:
FOUR GUIDED NO FLUFF MODULES
Attract Your Ideal Customer - Clear methods to pinpoint your perfect client so you can create new connections with your ideal audience member
Gain Subscribers - Key Steps for turning new eyeballs on your work to email list subscribers
Get New Clients - Expert guidance on how to turn your new leads into paying clients
Increase your Content - Easy to implement steps for using just ONE piece of content TEN unique ways
A time-saving process for automating your Pinterest strategy so it can run for you in the background of your work and life
Done-for-you design templates to make creating pins a no-brainer
MY PINTEREST BLUEPRINT
The Pinterest Analytics Blueprint will show you how to understand and adjust your strategy to maximize results
PLUS, 6 FREE, LIMITED-TIME BONUSES TO SUPPORT YOUR RESULTS AND GIVE YOU EVERYTHING YOU NEED AS AN ACTION-TAKER TO BECOME A PINTEREST PRO:
The exclusive JK Pinterest Template Kit you’ll find exactly nowhere else — Value $149
The JK Keyword Organizer, a copy/pasteable list of proven keywords for your offer— Value $39
The Capstone Content Generator to create 5 pieces of capstone content to help with searchability & getting qualified leads from Pinterest — Value $47
The 10x Blog Positioning Prompt Form to take ONE blog title and position it in 10 different ways — Value $97
Exclusive access to me and my team in our Private Facebook Community — Value $97
VIP Access to the Jenna Kutcher Pinterest Community on Tailwind to make your work available to 9,276,667+ potential impressions!— Value $97
WHIP OUT THAT CALCULATOR
THAT'S A TOTAL VALUE OF $1,500
You've got options my friend.
Choose what TODAY which plan works best for you, so you can get past the starting line & into RESULTS!
Pay in Full
(one payment) $297
(6 months payment) $54
bonuses are ONLY available during this limited-time enrollment period.
“I made a sale days after implementing.”
Before I joined, I felt overwhelmed with social media, I couldn't keep going in the same direction with social media. Felt more intentional with my social media usage, freed up hours and hours that I used to spend clicking and hoping it would drive traffic, I increased my traffic + sales significantly and even made a very first sale on a brand new website just days after implementing.
“I've 10x-ed my traffic!”
Since joining The Pinterest Lab I have increased my traffic tenfold and grown my email list from 30 people to over 500! My writings are finally being seen by more than just my mom, which has boosted my confidence and given me so much inspiration for more things I want to create.
OMG! I've grown my Pinterest traffic by leaps and bounds. And, when I started tracking it against other social tools like Facebook and Instagram (bless their hearts) they just didn't compare. Pinterest is, hands down, the biggest traffic and lead source for my business. I've since paired this with email list building and now I'm growing my list like a champ, too.